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Revolutionizing Performance Marketing with Machine Learning Ad Tech

Revolutionizing Performance Marketing with Machine Learning Ad Tech

Gathered invaluable insights and fine-tune our strategies for maximum impact.

At Demson Consulting, we collaborated directly with the Instagram team to embark on a transformative journey in performance marketing. Our mission was to harness the power of machine learning ad technology to revolutionize Instagram’s ad campaigns and drive exceptional results.

Project Details

We undertook a 33-week performance marketing pilot powered by Instagram’s cutting-edge machine learning audience targeting (MLAT) model. This initiative aimed to automate critical aspects of Instagram’s Stories advertising product, paving the way for scalable and efficient ad campaigns.

Work Highlights

  • Strategic Campaign Design: We meticulously tested, designed, and executed 15 campaigns with 540 ad variants. This extensive process allowed us to gather invaluable insights and fine-tune our strategies for maximum impact.
  • Insights-Driven Automation: Leveraging the data and lessons from our pilot program, we contributed to developing automation capabilities for future campaigns. This strategic approach optimized campaign performance and streamlined processes for sustained success.

Why It Matters

Our collaboration with Instagram showcases our prowess in leveraging advanced technologies to drive innovation and results. By combining data-driven strategies with machine learning capabilities, we empowered Instagram to deliver multiple ad campaigns at scale while maintaining relevance and effectiveness.

Delving Deeper

Unleashing Your Business's Potential

At the core of our approach lies the Profitable Growth Framework, an equation that encapsulates the essence of scaling your brand to new heights.

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